Who Is The Official Liverpool FC Kit Supplier?

Adidas became the official Liverpool FC kit supplier for the 2025/26 season, marking a significant shift from the previous partnership with Nike. The collaboration introduced redesigned home and away kits under Adidas’ “Team Star” line, generating unprecedented global interest. This transition aligns with Liverpool’s strategic efforts to combine performance-driven designs with commercial appeal in elite football apparel.

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What triggered Liverpool’s switch to Adidas?

The move stemmed from Adidas offering enhanced creative control and revenue-sharing terms surpassing Nike’s model. While Nike focused on minimalist designs, Adidas proposed technical innovations like 3D-printed club crests and advanced moisture-wicking fabrics. Pro Tip: Kit changes often coincide with contract renewals—clubs typically renegotiate supplier deals every 5-7 seasons to maximize commercial returns.

Liverpool’s return to Adidas after 13 years with Nike reflects football’s cyclical branding trends. The German brand previously supplied kits from 1985-1996, creating iconic designs like the 1989 “Crown Paints” away shirt. Current Adidas kits feature 40% recycled polyester, addressing fan demands for sustainability. For example, the 2025/26 third kit integrates laser-perforated ventilation panels mimicking Anfield’s Shankly Gates pattern.

How does this affect merchandise availability?

Adidas’ global distribution network ensures wider retail accessibility compared to Nike’s selective partnerships. The supplier change introduced three kit tiers: Authentic (player-spec), Stadium (fan version), and Retro editions. Pro Tip: Authentic jerseys use Adidas’ Formotion technology—noticeable through seamless shoulder construction and heat-transferred badges.

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